the art of saving lives
A suicide prevention mock campaign supporting the National Suicide Prevention Hotline.
With a deep passion for social impact, I poured my energy into crafting messages that offer hope and support. Every word and every image was carefully chosen to empower those struggling with mental health challenges.
It's more than just a campaign; it's a heartfelt effort to make a difference in people's lives. Let's keep spreading awareness and extending a helping hand to those in need.
AAF “Addy” Award Winner - Silver
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Out of all the ongoing topics, why did I choose this one?
In 2020, the year of the COVID-19 pandemic and lockdown, suicide rates increased to 20% in just one year. Understandably, many people focused on the tragedies covid-19, however, the hidden illness of depression was also a leading factor in the lives taken— and it only gets worse.
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In a way, it felt like people weren’t talking about this enough.
During my ideation process, I reflected on campaigns that left a lasting impact on me, such as the Sandy Hook Promise’s “Back-to-School Essentials” awareness campaign. This campaign resonated with me deeply due to its poignant content and effective use of emotional appeal.
Inspired by campaigns like these, I embarked on crafting my own version of a shock ad campaign. Rather than relying on images, I aimed to let the stark facts speak for themselves.
To convey the gravity of the issue, I employed various strategies, including color psychology to evoke specific emotions, emotional appeal to engage viewers on a personal level, factual evidence to underscore the urgency of the message, and a direct address/second-person point of view to create a sense of immediacy and connection.
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Creative Development: Ads to be shown on multiple channels, to use colors that evoke an unsettling emotion, and to use second person POV.
